Privacy Policy

As our goal is to secure your access to clean water, the question of your Personal Data security is as important to us. Below we explain what, how and why your information is collected, stored, processed and used.

Our approach to your personal data in few lines:

  • We only use your data to improve your experience with us.
  • We minimize your information footprint collecting only the data which we need to serve your best interests and deleting it once it is no longer used.
  • Your data is stored securely. Only relevant people, software and hardware ever come into contact with it.
  • We’ll try to take the complexity out of speaking about personal data with you.
  • We do not spam you with irrelevant ads.
  • Protecting Your Privacy

    At Aquaphor, we emphasize the importance of providing security and peace of mind to our customers, whether it comes to providing you with quality products or protecting your privacy during your visit to our websites. If you have any questions about how we Protect Your Privacy, send us a message at

    For our application — the company that’s responsible for your privacy — is AQUAPHOR International OÜ.

    Contents of this Policy:

    • What is personal data (personal information)
    • What information we collect
    • How we use your information
    • How we share your information
    • Your information and countries outside Europe
    • Keeping your information
    • Your rights
    • Changes to how we protect your privacy
    • How to contact us

    What is personal data (personal information)?

    Personal data (or personal information), is any information that identifies you: either directly, for example, your last name, first name, email address or telephone number; or indirectly, for example your account ID, IP address, cookie identifier, log data or device data or operational system information.

    What information we collect

    When you sign up for our application or using our application you are supposed to share some personal data with us so we can provide you with the appropriate and high quality services regarding our systems. We collect the following information:

    • Name
    • E-mail address
    • Address of installation of system
    • List of the systems used by you
    • System parameters
    • How we use your information

      Your information is used in a number of ways. Below we elaborate on what we do and why we do it regarding your information.

      Your name and contact details

      How we use your name & e-mail Why we need them
      Send you service messages by e-mail, such as software updates or product maintenance reminder. To perform our contract with you and to provide you with the appropriate maintenance services

      How we use address of installation of system Why we need them
      Keep records of systems installation addresses to ensure the possibility of proper maintenance services. To perform our contract with you and to provide you with the appropriate maintenance services

      List of the systems used by you Why we need them
      Keep records of systems installed and purchased to ensure the possibility of proper maintenance services. To perform our contract with you and to provide you with the appropriate maintenance services

      System parameters Why we need it
      Track your systems parameters To ensure that you receive the optimal overall customer experience and to collect the information for improving our systems

      Your contact history with us

      What you’ve said to us — for example, over the phone, on instant chat, or on social media.

      How we use your contact history Why we need it
      Provide customer service and support To perform our contract with you
      Train our staff So that, when you contact us, you get the best customer service we can provide

      You may choose not to give us some or all of this personal information, and in the result, you may not receive the optimal overall customer experience. But that is up to you and we’ll support your decision.

      We also anonymize and aggregate personal information (so that it does not identify you) and use it for purposes including research, data analysis, improving our website, IT systems, and developing new products and services.

      Sharing your information

      No part of your personal data will ever be sold to anybody – including your name, address, email address or credit card information. We share your data with the following categories of companies as they allow us to better provide our services to you, as set out in this statement:

      • Companies in the Aquaphor group, as sometimes different business units of our group are responsible for different activities
      • Professional service providers, such website hosts, who help us run our business
      • Credit reference agencies, law enforcement, and fraud prevention agencies, so we can help tackle fraud

      We may provide third parties with aggregated but anonymized information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

      Your information and countries outside Europe

      We have several business sites in countries outside Europe, that perform functions including R&D, procurement, production, quality assurance, marketing, sales, order fulfillment, and customer support. Not all of them relate with you directly, however, some may use the data we hold about you to perform our contract with you.

      In particular, the USA is not a country in respect of which there is a European Commission decision of adequacy, and we protect your privacy and your rights through the use of the European Commission’s standard data protection clauses. More information about these is available here.

      Keeping your information

      We’ll hold on to your information for as long as is needed to be able to provide the services to you, including customer support-related procedures, reporting, and trend analysis. If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information longer.

      Your rights

      You have a lot of rights relating to your personal information:

      • The right to be informed about how your personal information is being used
      • The right to access the personal information we hold about you
      • The right to request the correction of inaccurate personal information we hold about you
      • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
      • The right to withdraw consent for consent-based processing at any time
      • The right to request that we transfer or port elements of your data either to you or another service provider
      • The right to complain to your data protection regulator
      If you want to exercise your rights, have a complaint, or just have questions, please contact us.

      Changes to the Privacy Policy

      We reserve the right to revise, change or modify this Privacy Policy from time to time at our sole discretion by updating this Privacy Policy. If we make significant changes, we will make that clear by notifying you via our application or via e-mail. Your continued use of our Application upon updating implies your acceptance to such amendments.

      How to contact us

      We always want to hear from our customers (especially if you feel we could do better).
      If you

      • Have any questions or feedback about this notice
      • Would like us to stop using your information
      • Want to exercise any of your rights as set out above or have a complaint

      please don’t hesitate to contact our Customer Support team at, who will be happy to answer any questions you may have.

      You can also contact our privacy team by dropping us a line at Or if you’d like to, you can write to us at:
      AQUAPHOR International OÜ:
      2A Lev Tolstoi str.,
      Estonia, 40231

We use cookies to give you the best experience on our website. By continuing you agree to receive all cookies on all AQUAPHOR websites.